Saga exists to help our customers lead the life they want to lead. In order to succeed in this, we know that the most important thing to do is to listen to our customers. By doing this we can truly understand them and provide the services they need to live the lives they want to live. This simple approach over the past 65 years has enabled us to become the UK’s leading provider of products and services to people aged over 50 in the UK. The Saga brand has become one of the most recognised and trusted brands among UK consumers in this demographic and is recognised for its high quality, award winning products and services. These include cruises and holidays, insurance, personal finance and the Saga magazine.